Designing your plan of
action - understand the fundamentals of a successfull plan:
It is very important to understand the power of Free Business through your warm market and you can become very successful through this method. It’s there for you, and all you have to do is take it.
Please pay careful attention to this part of your training so that not only do you know how to capitalize on your Free Business potential, but you also learn how to teach others who you will sponsor into your organization how to do the same thing – this is called DUPLICATION.
What is Free Business? Let us define
it:
Free Business is all around us. The trick is to learn to recognize opportunities and to learn to exploit those opportunities to their fullest potential. Anything you do to promote your products or your business without spending money on generating leads, is called Free Business. For example, you can take a single sale and turn it into many more sales by getting referrals and can end up doing tons of presentations over a period of time – all from just ONE initial sale to a customer. That is the difference between an ordinary Free Business plan and one like ours. Once you understand the power of what we are about to teach you, you’ll be so excited that you’ll struggle to fall asleep at night.
Understand the following guidelines and
philosophies clearly:
• Many people mistakenly believe that
the only “free” leads or prospects they have access to, are their close friends
and family. This group of course forms a part of your “free” advertising group,
but what we are going to teach you will yield a never ending stream of contacts
way beyond this limited group and will result in marketing mostly to people you
don’t know now and have never met before.
• Every person that you have ever met socially, in a business environment, through your children’s schools, from your youth, and the local people around you with whom you interact daily all form part of your potential “free” advertising audience. But there is another shadow group of people who they know with whom you have never had any contact. This much greater group represents a treasure trove of leads and ultimately sales and distributors……………. if you know how to access them.
• The beauty of this group of people in your “free” advertising audience is that it is always changing and every single day most of us meet new people who meet new people. In other words, your “free” advertising audience never runs out. You will always have potential prospects and opportunities to help people with our products and our business opportunity if you are alert and consistently apply the principals in our training.
• We suggest that you revisit your Free Business COI list regularly once you are in the business to pick up on any new contacts that you have made, and of course to follow up on old contacts who didn’t act on your previous offers. In addition you must never forget that every single person that you know has their own ever changing centre of influence and that if you are forward thinking enough to request referrals from each, even if they are personally not interested, very often they can lead you to other people who are. This ever widening pool of potential prospects can be a very useful and valuable source of business to you.
• In the following pages, we will suggest that you have a variety of ways that you can approach your Free Business audience. There are different options, some methods will be appealing to you or fit in with your available time, so there is no excuse for avoiding free business. Remember that the business that you generate from this group of people is all FREE of charge.
Advertising on the other hand costs money. Just to give you a rough idea, the cost of generating a new retail customer with PAID advertising is approximately R45 - R65 and a new distributor to join your team, R350 - R500.
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That
means that every customer that you get from Free Business saves you R45 - R65
and every distributor that you recruit in the same way saves you R350 - R500.
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So, NEVER turn your back on the value
of becoming a master at getting maximum FREE BUSINESS! Referrals are like GOLD
in your business!
• You will realize that as a new small
business, EVERY penny counts and you need to run a tight ship if you want to be
successful. That means you cannot afford to “leave money on the table” at any
point.
• Now the basic premise of offering our
products and opportunity to the people you know is not based upon arm twisting
or press-ganging your neighbour into doing something against their wishes!
• It is based upon merely getting the
message out and allowing anyone you know who is interested to take that further
in their own time without any pressure or even to refer someone else they know
who may need to lose weight or earn additional income to you. We guarantee you
that there isn’t a single person on the planet who doesn’t know people who
either want to lose weight, feel better, be healthier, gain energy or earn
additional income. These are such universal requirements that it is likely you
are sitting on a goldmine - if you will only learn how to mine it!
We leave you with this thought if you
are hesitating about getting this done:
“Successful people do what unsuccessful
people won’t do”.
Compiling your list of
people you know (Circle Of Influence or COI List):
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Please note that you will not be
hard-selling to these people and the various processes that we teach you will
not offend anyone in any way whatsoever.
In fact you are not even going to try and sell a single thing to any one of these people! That’s right. The purpose of this exercise is merely to obtain referrals from the people they know, who you do not know at all. When you see just how incredible this system is, you will be just as excited as we were because you will suddenly realize just how you can generate that never ending stream of referrals and business that we discussed earlier in this training script. |
Please refer to the list of contacts that you compiled as part of your tasks at the end of the Tooling-Up 2 Call. Just to refresh your memory, here is the exact instruction that you received: "In The Success Starter Manual from your IBP, go to pages 32 and 33 and fill out the list of contacts.”
Your personal list should be the following size (but no matter your level, the more the merrier):
Volume Producer Bs : minimum 50 people
Volume Producer As : minimum 75 people
Business Builders : minimum 100 people
If your list is not that large, spend an hour or two with your partner if you have one, to expand upon it. Write down any name that comes into your head, no matter how unlikely you feel they might be as a candidate. Don’t forget we are asking for referrals and those people who won’t do it may know others who will.
Generating Free Contacts from People you don’t know:
Often new distributors say that they don’t know anyone where they live or that none of the people they know would be interested in anything like our products or business opportunity. Please grasp the fact that you do not need to know tons of people yourself in order to build a huge consumer base!! Take it upon yourself to find only a small number of customers at first if your COI is limited and then truly embrace the value and importance of good follow-up which will enable you to get endless referrals! It is NO MORE COMPLICATED than that!
The first thing you need to learn to do is not to prejudge the people you know. Often the most unlikely people have purchased the products and even started with the business opportunity. Learn not to decide for others and let the cards fall where they might.
If you feel that your contact list is of an inadequate size, there are many ways to expand your list:
1. Join social clubs
2. Join a book club or hobby club
3. Join your local Chamber of Commerce
4. Join a breakfast club
5. Join a sports club
6. Join a business networking club
2. Join a book club or hobby club
3. Join your local Chamber of Commerce
4. Join a breakfast club
5. Join a sports club
6. Join a business networking club
Developing a 90 Day
Plan Of Action:
What is a 90 Day Plan of Action?
It is the income producing activity you plan to do every day of the week for a full month multiplied by 3 months in order to build your business. It simply means that you commit to doing activity daily for a 90 day or 3 month period.
How many 90 Day Plans should you do?
It takes time to build momentum in a business – so it is important to understand that you need to be willing to do multiple 90 Day Plans………..BACK TO BACK.
There are 6 very important fundamentals to know when formulating your Plan of Action:
1. How much time are you willing to put into you business per day or per week? Eg – if you say 7-10 hrs per week, develop a plan for these hours and most important – DO IT! Your attitude should be the same as it would be toward your job – imagine that you have a job with a salary, what would happen if you missed work for several days and it happened several times? What would happen to you? The answer is very simple…….. you would be fired! So, be brutally honest with yourself every day of your 90-day plan and ask yourself if you would have hired or fired an employee like yourself today!!
2. Formulate a plan of what kind of activity you will do. You must only focus on activities that can potentially lead to producing income for yourself! Getting organized and shuffling paper activities will not help you to start producing income!! Speaking to people about the products and doing presentations in whatever form are the activities that will lead to getting customers and producing income. You have to be very clear on this!
3. Keep gauges of what you do: Maximum Activity ► Responses ► Appointments ► Presentations ► Customers. Please understand that the result you get – ie the customers who buy from you – will be a percentage of the activity you do upfront in order to prospect for business. For example, it is an acceptable ratio to get 2 customers from every 10 presentations you do in the beginning. As you gain confidence and experience, your ratio will improve.
4. Financial Planning – separate your household expenses and income from your business expenses and income. Having separate bank accounts is the best solution to managing this effectively.
5. You need to be totally COMMITTED to your Plan of Action for at least 6-9 months to allow it to mature and to see results. You also need to be 100% CONSISTENT with your plan of action.
6. A stop/start approach will waste your time and money and will produce a stop/start result.
If you had invested 1 Million Rand in a franchise business, you would make very sure that you were up and at work at the crack of dawn every morning and would probably be working until very late every night to make a success of your business. WHY? Because you invested so much capital and have no choice but to work very hard to make it a success!
TREAT YOUR HERBALIFE BUSINESS WITH THE SAME ATTITUDE!
A stop/start approach will get you
NOWHERE!!!
Creating and Generating
leads through Referrals:
Leads are the LIFEBLOOD of this business! If you don’t have people to talk to, your business is dead – going nowhere! In this section called Designing Your Free Business Action Plan, we focus on teaching you how to get FREE leads.
How do you do this?
1. Choose any of the methods to get your first customer or two.
2. Get into action with your chosen activity and DO IT until you have got your first handful of customers.
3. Give ABOVE AVERAGE customer service – your goal is to have customers who want to buy from only YOU because of the person you are and how great the service is that YOU give. Our products are the same, no matter who your customer buys from, so always remember that the differential is YOU. Customers are free to buy from ANYBODY – it is their choice! So make sure they choose to buy from YOU!
4. When you have made the decision to give this level of service and care to your customers, they will happily give you referrals! Who wouldn’t want their friends, family or associates to have the chance to deal with somebody who is professional, reliable and friendly? If you are struggling to get referrals, maybe you should be looking at yourself and what you are or are not doing very critically!
5. Ask for referrals and give your customers reasons / incentives to give you as many referrals as possible! In the step-by-step guide of how to work with the Pamper bag, you will find a great customer incentive for giving referrals. You can use this at any time, no matter what activity you are doing.
6. Once you have the referrals, you MUST CALL THEM AND FOLLOW UP ON ALL OF THEM! Getting the referrals is only one part of this process, you have to USE them if you want to keep on creating more leads. Don’t be afraid to call those referrals!
Look at these numbers:
1. You get 2 customers
2. They each give you 3 referrals = 6 referrals
3. You get 4 appointments from these 6 referrals
4. These 4 appointments produce 12 new referrals
5. You get 8 appointments from these 12 referrals
6. These 8 appointments produce 24 new referrals
7. You get 16 appointments from these 24 referrals
8. These 16 appointments produce 48 NEW referrals
Have you noticed that we are focussing on the leads and the appointments – not on the sales? Please understand that if you are getting constant leads and you are enthusiastic and excited about what the products have done for you so far, YOU WILL GET SOME SALES!! If you are still new and nervous and your ratio is only 2 customers from every 10 appointments, can you see that at the end of the above example you should have at least 5 or 6 NEW customers!
If we consider that the average sale is around R500, this means that you would have retailed products to the value of around R3000 – only through referrals!!!!! Can you imagine how excited you will feel when you get better and your ratio improves? Your profit from this will depend on the discount level you decided to get started at, but the main message here is to let you fully understand how valuable REFERRALS are and why they are worth GOLD to you!
Follow-Up and
Communication:
HOW TO DO YOUR FOLLOW-UP EFFECTIVELY:
Good follow-up and communication is the most important activity that you can do to grow a HUGE and EXPANDING customer base!
Please read and absorb this first statement a few
times and make a decision to take it seriously!
You
can do all the activity in the world to get new customers all the time, but if
you do not get your customer care and follow-up sorted out – you will be
spending your days always having to look for new customers!!
It
is really important for you to fully understand that the public and all the
customers out there who have bought or are buying Herbalife products from the
various distributors, ARE NOT BOUND TO BUY FROM THE SAME DISTRIBUTOR EVERY TIME
THEY WANT HERBALIFE PRODUCTS!!
The ONLY factor that will have your
customers coming back to you without even considering going to somebody else is
the “YOU” factor!!
So what is the “YOU” factor?
- Give ABOVE average service.
- Be reliable.
- Be completely honest at all times.
- Be friendly and understanding.
- Be easily contactable.
- Always be willing to go the extra mile.
- Always make an effort to look and smell good.
- Be one of those wonderful “rock solid” individuals that people simply WANT to deal with!
Practice getting into these habits
every single day until it is just the way you do things without having to think
about it!
DOING YOUR FOLLOW-UP:
1. You will find all the Inner
Nutrition Follow-Up scripts in your Success Starter Book 2 on page 35. You will
find 6 great scripts to use for your follow-up on days 1, 3, 7, 13, 19 and
29.For all the Outer Nutrition scripts, you need to look in your Success
Starter Book 2 on page 37. You will find 4 great scripts to use for your
follow-up on days 1, 7, 30 and 60. These are the minimum LIVE telephone
follow-up calls that you should make. It is not good enough to only send sms’s
and emails. An occasional live call to your customers is important.
2. Good and regular communication with
your Customers is very important, so make sure that you get all the contact
details for each of your customers.
3. Cell phone communication – almost
every person owns a cell phone, so sending regular sms messages is a great way
to keep in touch with customers. See some examples of little sms messages you
can send out below.
How to set up your sms follow-up:
Make sure you get every customer’s cell
phone number.
Create bulk Distribution lists on your
cell phone for customers only – when your customer base grows you can and
should divide your customers into groups – eg: monthly customers and casual
customers. There will be times when you can send out generic bulk sms’s for all
customers to receive.
You definitely also need to send
personalized sms’s. However, to make your follow-up quick and effortless to do
on a regular basis, create a few customer follow-up templates on your cell
phone that you can use and personalize quickly by adding the person’s name each
time you use it.
Learn to use all the wonderful
facilities on the modern cell phones and USE them! Learn how to use the
calendar on your phone with reminders for important customer calls etc.
Examples of sms message templates to
use for customers – use when appropriate:
- Template No 1 : Hi ………!Just thinking of you, enjoy yr shake & remember…no chocolates (or pies or biscuits or fizzies – whatever their weakness is)! Have an awesome day! Chat later ……….
- Template No 2: Hallo ……..! Just staying in touch. Have you used yr products today? How does yr skin/hair feel? Trust you are happy & have a fab day! Rgds ……..
- Template No 3: Hi ………!Just thinking of you & wanted to tell you to pls check yr email asap – some exciting news specially for you! Have an awesome day! Cheers ……….
- Template No 4: Hi! New product launch! NEW Skin Activator range available from 17th Sept – book yr date now to try them out & be in line to win one of the NEW prod in our lucky draw! Rgds ……..
- Template No 5: Hi………! Hope all is well with you! Remember, drinking 2l water every day & getting enough sleep is brilliant for your skin! Have a great week! Rgds ………..
- Template No 6: Hi………!Welcome to the Herbalife Outer Nutrition range! Hope you will be 100% happy, pls stay in touch & don’t hesitate to call me anytime! Have a great week!
- Template No 7: Happy Birthday………! Hope you have a fantastic day filled with love & laughter! Thinking of you, rgds ………..
- Template No 8: Happy Mother’s/Father’s day! Hope you have a lovely day! Thinking of you, rgds………..
4. Email communication is also great
because it allows you to get more detailed information through to your
customers when you need to e.g. when you do special incentives for customers or
want to send exciting news about the launch of new products etc. However,
please DO NOT rely on email only to communicate with your customers because it
is a fact that very few people read their emails regularly. That is why you
should set up the sms template to tell your customers when you have sent them
an email as well, and then they know to look for it.
5. Monthly newsletters – this is a
great way to give your customers more value. Keep them short, but interesting.
You can use your monthly newsletter for little tips and helpful bits that you
can easily pick up from our monthly Herbalife magazine – the TODAY magazine,
from newspapers and beauty magazines etc. The newsletter is also perfect for
announcing the last winner of your Pamper Bag lucky draw. Whenever possible,
take a photo of the winner with their products that they have chosen and put it
in the newsletter (with their permission). Email your newsletter to all your customers
with email addresses, but also be sure to print the letter and post it to the
few customers who do not have email. They will appreciate your trouble VERY
MUCH! This is part of that extra special “YOU” factor that will set you apart
from other Distributors!
Retail Call Script
1. Your Product Results
So far:
It is always very important that you discuss your progress on the Herbalife products with your mentor. In our experience, distributors who fail to understand the importance of the products and make a commitment to using them with a view to getting a personal result will ultimately fail in the business. This is because you cannot successfully market a product of doubtful value.
As always, we must first chat about how things are going for you on the products. Please tell me about any problems or questions you may have about using the products. Your personal belief and passion for the products will be the foundation of the level of success you will achieve in your business – regardless of the category you have committed to.
Make sure you deal with everything
regarding the products before moving on to the next point.
ALWAYS REMEMBER THIS: If there are questions that you are not able to fully explain to your new Distributor, you should 3-way your sponsor OR upline TAB Team member into your call immediately to deal with the explanations ON THE SPOT. If your upline is not available to help you on the call at that moment, then it is your responsibility to schedule a very quick 3-way call with your new Distributor and your sponsor / TAB as urgently as possible OR to get the correct information from your upline and get back to your new Distributor urgently. DON’T JUST LEAVE IT.
2. Q & A – Let us
clear up any questions you have at this stage:
Deal with all the questions your new Distributor has at this stage and do your best to clear up all misunderstandings. Getting to grips with all the aspects of a new business will take time and it is always valuable to dedicate some time to clearing up questions each step of the way.
Reminder: If you don’t know the answer
to any of the questions, follow the procedure in point no 1.
List of Activities for Your Action Plan
So….which activities do you want to get
started with immediately?
Always remember the Fundamentals of our business
We are in the business of DUPLICATION.
The money comes from People USING and CONSUMING our products.
There are 3 things that we do:
1. USE THE PRODUCTS
2. CREATE PERSONAL VOLUME
3. TEACH OTHER PEOPLE TO DO THE SAME
“Feed the dream money pool that pays
you YOUR money” – buy from your own store, not the competitor’s!



Here is a list of Activities you can
choose from to build a customer base – we call them CONSUMERS
Choose at least 3 of these activities to get your Consumer Group growing immediately:
1) Weight Loss Challenge
2) Healthy Breakfast
3) One-on-one Presentation from Congratulations Letter
4) How to Retail 550vp
5) Grand Opening
6) Pamper Bag
7) Office presentation
8) Sampling for Success
9) Testimonial email/letter
10) One-on-one Presentation with Your Pitchbook
11) Hot Pockets
12) Telephone Directory Advertising
13) Local Newspaper Advertising
14) Faxing
2) Healthy Breakfast
3) One-on-one Presentation from Congratulations Letter
4) How to Retail 550vp
5) Grand Opening
6) Pamper Bag
7) Office presentation
8) Sampling for Success
9) Testimonial email/letter
10) One-on-one Presentation with Your Pitchbook
11) Hot Pockets
12) Telephone Directory Advertising
13) Local Newspaper Advertising
14) Faxing
So….which activities do you want to get
started with immediately so that we can focus on those for our call and then
you can complete your Retail Commitment Form and get going with your activity!
Remember… ACTIVITY has to happen first
before results can start happening for you!
Wait for their response to tell you which activities they will get going with and make a note of what they say. After this, proceed with the call by discussing the methods that they want to use in detail so that you can formulate their PLAN OF ACTION.
1.Weight Loss Challenge
Click Here or on the image above to go straight to all the
Weight Loss Challenge notes.
We have put together an amazing step-by-step plan for you to get your Weight Loss Challenge up and running – hassle free! Please follow these steps correctly and you will be on your way to a very successful career in Herbalife. Follow the steps 100%, don’t change things and don’t be tempted to take short cuts.
It is mind boggling and we’re sure you
also want to get those results that are being achieved across the world by so
many people. So, to do that, you owe it to yourself to do it properly with the
correct numbers in each challenge group.
So , start off by reading the Weight
Loss Challenge Step-by-Step guide first and then you must click on the link to
listen to the amazing recording of a live training call done by President Team
Member Mette Hyldegaard Smith who lives in Colorado, USA. When you have
listened to this call and you have read through the Step-by-Step guide……..YOU
WILL BE SO EAGER TO GET STARTED!!
2. Healthy Breakfast
Why you must make the effort to grasp this concept and include it as part of your conversation with EVERYBODY!
Go back to the Healthy Breakfast CD
that you received in your IBP with all the attachments and documents that are
on that CD to really learn about how to start getting Customers FAST when you
learn to ask absolutely EVERYBODY…..”So what did you have for breakfast today?”
Every single living person needs to
start the day with a healthy nutritious breakfast…….this is a basic requirement
for the body…….. and this philosophy opens up the entire population out there
for you to talk to. You are not limited to people who want to lose weight!!
So go back and watch that CD again and
start talking to people about a Healthy Breakfast!
This is the fastest way to fill up your
retail circles!
3. One-on-one
Presentation from Congratulations Letter using the Pamper Bag:
What is a Congratulations Letter?
This letter is designed to help you find prospects that will lead to good referrals so that you can find people who will be interested in using your products. Only choose well-groomed people who take the time to look after themselves and who stand out above the rest.
Of course you have to dress your best
and look the part when you do this. We suggest you go to more upmarket stores
such as clothing outlets or boutiques.
The Letter:
Print this letter on good paper and put it in a sealed envelope with the word “Congratulations” printed on the exterior.
Here is the wording for the letter:
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Congratulations!
Due to the launch of new products we are conducting a marketing survey of our personal care products and are looking for people who are using skin care and can give a competent opinion about our products. We are talking about products that were developed in France in the same laboratory that developed Lancome, Clinique, Clarins, Estee’ Lauder and other well known brand names and employ the latest technology in Multi Vitamin applications for the skin as well as 5 brand new ante ageing skin care products backed up be impressive clinical trials. We need to collect 50 opinions. If you agree to help us, we will bring the products; you will try them and give your opinion by completing a short survey form. We will need approximately 45 minutes of your time. Can we count on your help? My name is ___________ and I can be contacted on Tel: (…) ____________ or Cell: ______________ or Email: _________________ for an appointment. I look forward to your call. **Special Launch Promotion– every person who participates in this marketing survey and gives 3 good referrals will go into a draw for a spending voucher worth R500 that will entitle the holder to select any combination of products of their choice from the entire range!! |
How do you actually do it? Follow these
steps:
When Giving the letter:
With a big smile on your face and a
very strong, full of confidence voice, you say – “Excuse me sir / madam,
Congratulations, You qualify for this!!” - hand them the letter, still
smiling, turn around and walk away.
When questioned at the time of giving
the letter:
It does happen that people ask what the letter is about as soon as you hand it to them, response then would be – “It is a very special promotion we are running for very specific people. We only choose well-groomed people who take the time to look after themselves and who stand out above the rest. All is explained in your letter. Thank you very much and hope to hear from you soon” – don’t explain too
much, leave them feeling excited and curious.
When phoned for an appointment:
Start the conversation by once again making them feel good about themselves – “Good day I just want to once again congratulate you, only well groomed and great looking people have received these letters. What will happen from here onwards, we have to set an appointment to meet, where I will need approximately 45mins of your time for you to sample our products and there after complete a short survey where you share your opinion. Thank you very much for your willingness to participate. I have the following gaps available……(have your diary ready because here you need to know what days and times you have available and give two of these options for them to choose from, never give an open ended question).…..which one will suit you best?
Set appointment. End the call with “ Even if we do not speak again I will be at your house/office at …(date and time). Have a lovely day, good bye.”
The presentation you conduct will of
course be the same as the Skin Care Total Plan presentation.
4. How to Retail 550vp:
Kick-off RETAIL for new Distributors and Supervisors
Learn how to retail a small amount of Volume Points each month consistently, because retail puts consistent and immediate money in your pocket – you’ll love it! RETAIL is the backbone of your business and it is exciting when products go out and cash COMES IN!
Step 1 – master the habit of retailing 550vp every month
Step 2 – set a new goal to retail 1000vp per month – using the same plan! Just find MORE PEOPLE!
Step 3 – set an even higher goal to retail 1500vp every month by just expanding and duplicating your already successful activity!
Step 4 – Now go ALL out to build up to retailing your 2500vp every month! WHY? At Supervisor level you will be making R10 500 PROFIT every month!!
That’s R24000 in retail turnover!
That’s good business!!
So, let’s start at the beginning and show you how to retail 550vp
So, let’s start at the beginning and show you how to retail 550vp
Would an extra ± R2000 a month make a difference in your life?
If so: get to work immediately and
follow this simple plan for success!
Start off by retailing 550 VPs per month.
Example: All these figures have been taken directly from the Herbalife price list.
|
Product
|
VP
|
@ 38 %
|
@ 50 %
|
Retail
|
|
6 Shakes
|
143.70
|
1041.66
|
872.76
|
1548.42
|
|
5 Fibre & Herb
|
36.00
|
293.72
|
246.08
|
436.60
|
|
4 Thermojetics 50g
|
79.80
|
479.72
|
401.96
|
713.12
|
|
3 Herbal Complex
|
47.25
|
315.69
|
264.51
|
469,26
|
|
3 Lipobond
|
46.20
|
311.70
|
261.15
|
463.35
|
|
4 Herbal Aloe
|
70.00
|
494.96
|
414.72
|
735.76
|
|
4 RoseOx
|
95.00
|
555.92
|
465.76
|
826.36
|
|
2 NRG
|
29.50
|
187.26
|
156.88
|
278.36
|
|
556.45
|
3680.63
|
3083.82
|
5471.23
|
|
|
YOUR PROFIT
|
1790.60
|
2387.41
|
Place this order and then follow the
instructions below:
- When the products arrive, take them out of the boxes and place them on a shelf where you can see them. Don’t hide them in a cupboard behind doors!!
- Take a sheet of paper and write all the individual items down on it!
- Each time you sell a product, you mark it off on this list! It will drive you to see an empty shelf if you have the products out in the open where you can see them ALL THE TIME! If you put them in the cupboard, it will be “out of sight, out of mind”!
- At the end of the month, if you are still left with a product, you WILL find someone who needs that product and will buy it from you! EMPTY THAT SHELF! Challenge yourself!
This is how you EMPTY YOUR SHELF FAST –
you must find the following people:
6 X Shakes (“best Fast-Food on the
planet”)
- 1 child who doesn’t eat properly – the mother will be relieved to know that 1 shake for breakfast will be a wonderful boost to her child’s health and wellness.
- 1 elderly person who does not cook/eat properly
- 2 overweight people who need to lose weight (and also go on the Fibre & Herb)
- 2 very busy people who are always in a hurry/have no time to eat
5 X Fibre & Herb (“De-tox”)
- 2 ladies who only want to de-tox - they MUST also drink 2 litres water every day!
- 2 fat people who need to lose weight (and also take the Shake)
- 1 young person struggling with bad skin – they must take 4 F&H 3xdaily PLUS 2-3 litres of water daily.
4 X Thermojetics (50 gr – “Gym in a
Bottle” or “Energize & Slenderize”)
- 2 business people who need to lose weight and gain energy
- 2 “on-the-go” exhausted mothers who need extra energy and/or cm-loss
3 X Herbal Complex (“Cellulite-eater”
and “de-stress”)
- 2 ladies with cellulite and/or water retention (= swollen ankles)
- 1 person who travels by plane often – particularly overseas – take 4 before departing and take 4 again before landing and keep well hydrated (with water) throughout the flight – NO MORE SWOLLEN feet when they land!
3 X Lipobond (the “fat-magnet”)
- 1 person from another weight-loss/diet company who cheats like crazy!
- 2 people who eat out a lot (restaurants, Nandos, braais etc…)
4 X Herbal Aloe (the “big healer”)
- 2 people with problems of the digestive tract, spastic colon, indigestion, ulcers, gastric flu, any stomach problems (many live on Santax)
- 2 people who are or were on a lot of medication and want to ‘detoxify’.
4 X RoseOx (“Gold in a Bottle” =
protects the immune system)
- 2 people who smoke
- 2 people who often get colds/flu/infections
2 X N.R.G. (concentration, mental
balance, mental alertness – and “allergy-fighter”)
- 1 student that needs to concentrate for exams
- 1 hyper-active child with concentration problems
- or any athlete to improve endurance levels & concentration
And here is the secret:
TICK IT OFF EACH MONTH………and then DO IT OVER AGAIN EACH MONTH!
This is how you build your own income
story and establish CONSISTENT volume in your business every single month!
Order more volume points as you
increase your customer base!
This is HOW you CREATE PERSONAL VOLUME
every single month!
5. Grand Opening:
What is a Grand Opening?
A Grand Opening is like a social
cocktail “party” that you invite your WARM MARKET to in order to let them know
about your products and your new business. In other words, all the people that
you know are the people you will invite to all your Grand Openings.
Refer to Success Starter Book 2, page 17 for ideas
of who you should and can contact and never forget to scroll through the list
of contacts on your cell phone.
It should not be a stiff or formal affair
– it’s the relaxed and fun atmosphere that brings the best results.
Therefore, Grand Opening Parties are
lots of FUN! They are also seriously effective! More and more distributors are
sharing their success using this marketing method. You just cannot ignore the
snow-ball effect that can happen if you do this properly. That is the key
though…….don’t do one Grand opening and then think that you’ve finished! The
Distributors who are having the success, do regular Grand Openings. Success
does NOT come from one evening’s work!
Follow this clear step-by-step guide of
exactly what to do, what to say and how to do everything to start achieving
success with getting your first few customers.
It is very important to understand that
you will have some Grand Openings when many people arrive and things go well
and you will also have evenings when NOBODY turns up…………be prepared for this –
it is absolutely normal!!
There will be other evenings when just
2 or 3 people arrive – don’t let any of this put you off or make you feel like
a failure, because you can speak to any successful Herbalife Distributor and
you will soon learn that it happens to everybody and it is about keeping going
and never giving up that brings success!
For a complete step-by-step Distributor Guide of
how to do Grand Openings, look in the Annexure
Section of this web site.
6. Retailing with your
Pamper Bag:
What is a Pamper Bag?
The Pamper Bag is a bag stocked up with
our range of Outer Nutrition and Personal Care products with the aim of getting
the bag out on a regular basis to potential customers so that they can sample
and try the products in the comfort & privacy of their own homes. This will
lead to a good percentage of sales – HOWEVER – the referral promotion that is
attached to doing the Pamper bag is the real GOLD, because it gives you the
opportunity to have an ongoing stream of people to talk to and potentially make
appointments with.
For a complete step-by-step Distributor Guide of
how to work with the Pamper Bag, look in the Annexure
Section of this web site.
7. Office Presentation:
What is an Office Presentation?
The office presentation is a simple
twist on the standard Grand Opening. The
idea is to showcase the products openly
and gather surveys for complete leads. Generally, we have found that once you
can get a successful customer on the program who is employed in an office with
other people, its easy to persuade them to set up a presentation in the board
room during the lunch break one day.
Follow these steps:
Step 1 – Get a successful customer on the program who is
employed in an office with other people. You can do this very successfully
through either somebody you already know, or, through any of the other FREE
business activities taught in this section. This is why collecting referrals is
like GOLD for your business!!
Step 2 – Your inside contact (ie your Customer) who is
already a consumer and excited about their results on the products is promised
a 25% commission on all sales redeemable against the purchases from the people
they bring to the office presentation. This creates a MASSIVE incentive for
your customer to get lots of people to attend the presentation! This increases
your opportunity
Step 3 – Of course permission will have to be sought from
the management of the company, but generally when we tell them that it is to
promote health care products that will increase the energy and vitality of
their employees, they are more than happy to allow us to use their facilities
for 20 minutes during a lunch break.
You get your inside contact to post a
notice inviting everybody to attend on the company message board after
obtaining permission that looks like this:
|
Need
more pep?
Want to lose excess weight? Sick and tired of being sick and tired? You are invited to attend a presentation in the board room on Tuesday 22 July from 13h00 – 13h30 You will learn from a guest speaker exactly how: *You can safely and naturally lose excess weight *You can improve your energy levels and vitality *You can safeguard your health against high cholesterol, and other heart debilitating problems *You can improve your general health in just 10 minutes per day Join us for a no obligation presentation. You will get a FREE lunch and some product samples!! RSVP: Judy in Payroll on extension 455 |
Step 4 – Invitations like this can even be put on
everyone’s desk at the office. The general idea here is to entice people to
come for the free lunch. This of course will be a shake & a strong thermo
for each person. You should also cut up some protein bars for them to taste
& sample. Your inside contact must reconfirm all attendees so that you are
sure you will get enough people and so that you can prepare enough shake.
Step 5 – Make each attendee register with their name and
extension at the office so that it’s easy to do a follow up call with each.
Keep the presentation itself down to
about 10 minutes. Give everyone a Thermo Complete tablet before the meeting
starts (check there are no pregnant or lactating women first). Also give them
each a copy of the Wellness Evaluation Brochure to fill out. The idea is to
collect leads remember!
Step 6
What to say:
· Tell them first that they cannot
place any orders that day, but that you will be calling the next day to talk
and meet with anyone who is interested.
· The can only get the FREE lunch if
they fill out a survey.
· The Mark Hughes story
· The doctors behind our products
· The products themselves
· Be sure to cover how easy it is to
make the shake and use the products even at work
· A testimonial from your inside
contact and your personal product story
· Have your pitchbook open on the table
for everybody to see!
Cover the following products:
The Shake (formula #1) – It is great tasting, this is the food. Try the
two flavours I made in the cups, they are delicious and this gives your body
all the nutrition in perfect balance. It will accelerate your weight loss in a
perfectly healthy way. It comes in Vanilla, Cookies & Cream, Chocolate,
Strawberry and Tropical Fruit.
Thermo Complete – This is our key weightloss fat burner and
appetite control product. It will help you to accelerate your weightloss,
stabilize your blood sugar and take the edge off your hunger. Take 2-3 daily
between meals.
Fibre & Herb Tablets – The Broom! These cleanse & detox your body,
allowing for better absorption of nutrients in your shake and the other
products. Take 2 tablets 3x per day, and very importantly, drink 10 –12 glasses
of water per day to flush out the toxins and to keep your body hydrated.
Cell Activator – This is the best product for helping you cleanse
your body so that you can better absorb the good nutrition in the formula #1
and shed excess weight.
Formula 3 – Herbal Complex – This exceptionally powerful
product helps you to get rid of the appearance of cellulite and improves your
circulation. Also helps with water retention but isn’t dangerous like water
tablets.
Thermojetics Herbal Beverage – This is one of our most important weight loss
products. You are all trying a sample of it here today. It takes your existing
body fat and converts it into energy and you literally DRINK & SHRINK. You
lose inches really fast and have loads of energy. It helps curb hunger pains
and curbs your cravings. I can highly recommend this product.
NRG
– This is a great beverage that helps to balance energy and provide a feeling
of well being that has been used by the Amazon Indians for centuries. It helps
with focus, concentration and improves mental energy – great for the times when
you need to work those extra long hours! Take ½ teaspoon in hot or cold water
mixed with juice or in your shake … 2 to 4 times per day.
After the presentation, give everyone a
shake to try (offer 2 different flavours), and then let them fill out their
copy of the Wellness Evaluation Brochure , so that you can take that away with
you. Be sure to give them your business card/flyer.
Make sure your phone number and your
website is on the card/flyer.
I have found it really easy to get
several customers from each presentation at the time of doing follow up.
The Follow Up:
The sales will all be made on the
follow up. You need to analyze the questionnaires that you have received so
that you know where to focus when you call the prospects back.
8. Sampling for
Success:
Sampling is an activity and a habit
that you should incorporate into everything you do and everywhere you go on a
daily basis. It is not necessarily a single activity that you do – you weave it
into everything you do.
However, here are a few points that you
must understand if you want to get results from giving samples out:
1. Make sure that the person is
genuinely interested before you give a sample out.
2. Don’t give a sample if the person is
not willing to give you their name and all contact numbers and email address.
Your samples are valuable and should be perceived as that by the people you
talk to.
3. Have a flyer or leaflet available to
give with the sample and make sure it has YOUR NAME and PHONE number on it!
4. Make sure your prospect knows how to
use the sample.
5. Ask them when they will use it so
that you will know when to do your follow-up call. Sampling without doing
follow-up is a complete waste of time and money!!
9. Testimonial Email /
Letter:
This technique is good for people who
you can’t get to come to a Grand Opening or who are too far away for a
One-on-One Presentation. It simply involves sending a letter or email to each
person on your COI list who you feel might be interested in the products to tell
them about your personal product result, and to showcase other testimonials. If
you have a retail website, it makes sense to send an email with a link to your
site so that people can instantly see what you are doing.
Here is a suggested wording for a testimonial
email:
Subject: my new business venture
Dear XXXX
I hope that you are well etc… (brief
social interaction paragraph). I’ve been wanting to start my own business for a
while now in order to (Describe your WHY - such as your lack
of job security or desire to stay home and be with your kids etc..).
Anyway, to cut a long story short, I
ran into something that really caught my eye. It was an opportunity to market
health care products. I was really unsure about it until I tried the program
for myself and (give your personal product
testimonial). Now I am really excited about my new business and totally
committed to helping others get the same incredible results.
Our program can help people with 5 key
areas:
- Weight loss or gain
- Shaping and toning up via body fat
reduction
- Protection of general health and
vitality improvement
- Enhancement of sports performance
- Cardiovascular protection
These products have really made a big
difference to me and the way I feel, so I am basing the growth of my new
business on personal recommendation and referrals. If you know anyone who is looking for help in
these key areas, would you please forward my details and website to them or you
may give their name and contact number directly to me. I will handle all
referrals with confidentiality and professionalism.
I invite you to visit my website at www.your-retailsite.com and please do enter
your details on the site and fill in the survey.
I would appreciate any referrals that
you could give me, and I am sure once you see the professionalism behind my
website and the incredible program that I offer; you will feel comfortable to
refer anyone that you know in real confidence.
Best wishes
Your name.
If you are sending an email, be sure to
attaché your story and one other story that you suspect would be of interest to
your prospect.
If you are mailing a letter, print your
story and one other to include in your letter. When you are sending a regular
mailed letter, you also have the opportunity to include a thermo sample.
The idea is to get these emails and
letters into the hands of as many people as possible that
you know.
10. One-on-One
Presentation with Your Pitchbook:
What is the One-on One Pitchbook
Presentation?
This is a situation when you have an
interested prospect with you in person and you use your pitchbook to show them
a products presentation or a business presentation or both. This is a very
powerful way to show somebody what you want to present to them because your
main focus must be on the stories all the way through. This is why the
pitchbook is made up of predominantly stories.
What do you do and say?
Make sure you familiarise yourself with
your pitchbook once you have printed it, look in the Annexure Section of this
web site. All you will need to do is follow the lay-out as it has been set out.
Make sure you know every person’s story in your pitchbook by heart so that it
just flows when you are paging through.
The story collection is the most
important section to focus on. People will always remember the stories long
after the other facts you share with them.
Buy yourself a ring binder filofax
diary and file your entire pitchbook in there too. Carry it with you wherever
you go!! This powerful tool enables you to do a presentation on the spot
without being caught off guard. You will grow to love your pitchbook and will
soon realise it’s value!
11. Hot Pockets
At this point, we would like to thank and recognise Active World Team Members Christophe and Melanie Johann from Cape Town for sharing all the notes and scripts on how to do 'hot pockets' successfully. They do hot pockets consistently as one of their activities and continue to get customers from these little pockets.
What are Hot Pockets?
Hot Pockets are small paper “pockets” that you can make and then you fill them with some flyers. These can be put up in many different spots where the general public can freely take a flyer if they’re interested.
How effective are Hot Pockets?
They are definitely effective if you follow the “rules” of how to get the best results. Like with any activity you will do, consistency and the amount you do has a critical effect on the results you will get.
What are the “RULES” for doing Hot Pockets?
Here they are:
1. Make the pockets in brightly
coloured paper.
2. Make the flyers on plain white
paper.
3. Put 15 fliers in each pocket (15
fliers in 60 pockets = 900 fliers). This is a great start for your 90 day plan.
4. To get you started, do just 3
pockets per day for 20 consecutive days and within 4 weeks you would have all
60 pockets out in the market place. Remember to fill them regularly! Keep a
note of the spots and the sequence in which you have put out the pockets and
then in week 3 of your activity, you must fill the first 15 pockets you put up
in week 1, in week 4 you fill the 15 you did in week 2, etc.....This will keep
you consistent and your ratios of having your hot pockets removed because they
were empty, will be less.
5. Choose your spots well. The best
results come from personally asking shop keepers for permission to put it up in
their store. Follow the script supplied for what to say to the shop keepers.
See our list of the best spots for Hot Pockets.
Script for how to approach a shopkeeper:
Script for how to approach a shopkeeper:
Hi my name is Chris, How do you do. (give a good hand shake) Are you the owner? (Always ask this, don't waste your time with shop assistants )...........
May I please speak with the owner? (If not available speak with the manager.)
I'm a wellness coach, I assist people
with weight loss/ weight gain / Nutrition / energy.......
I have a special tea that helps people
to lose weight and it serves as a fat burner and what's really great, it gives
you tons of energy.
Would you be so kind as to allow me to
put this up in your business as I am looking for more people to help. It's very
small and nonintrusive, I've brought a sample along for you to try. Do you need
any extra energy?
|
TIPS
Tip
1: Either have sample packets with a nice printed label on it or have an
opened bottle of Thermo, preferably a flavoured one
Tip 2: If the owner did have a taste / sample, call back later that day to see how they feel. You might have a new client! Tip 3: Always have 3 copies of the script when starting this action plan. Keep one in your diary, one on the office wall or close to your home phone and then one in the car. YOU DON'T WANT TO BE CAUGHT WITHOUT IT. After doing this 10 times it becomes easier to talk about and you might not need the script any longer. Know your prices on your script. Tip 4: Give a contact number on your flyer where you can always be reached. When somebody has an interest, it is important for them to speak to somebody as urgently as possible, so avoid having them leave messages on a voicemail. |
What are the costs involved to do Hot Pockets?
The cost will depend on whether you print and make the Hot Pockets yourself, or whether you pay someone else to do it for you.
It is usually best having them done as it becomes rather time consuming cutting them yourself and not doing a proper job. Remember you still need to assemble the pockets with the flyers inside them yourself.
Here is a list of the costs you will
incur:
At a printer, depending on printer:
Supplies of white paper - 100 black&wht A4 @+/-.35c = R35
Supplies of bright paper - 20 sheets colour paper with black print only @+/- R2= R40
Staples - we all have staples, not really a cost to be calculated
Double – sided sticky tape - A big roll to last you the full 90 days & more @ =/- R30
Total cost +/- = R105
Supplies of white paper - 100 black&wht A4 @+/-.35c = R35
Supplies of bright paper - 20 sheets colour paper with black print only @+/- R2= R40
Staples - we all have staples, not really a cost to be calculated
Double – sided sticky tape - A big roll to last you the full 90 days & more @ =/- R30
Total cost +/- = R105
Step By Step Distributor Guide Of How To Do Hot Pockets
STEP 1 – Preparation – How to make them
1. Print out the envelope of the hot pocket on brightly coloured paper (3 on page x 20 Copies = 60 Actual envelopes) fold the A4 sheet over, cut to size 1.5cm around the 3 sides of the (FREE TAKE ONE) wording. 1 staple at the bottom and 1 staple on the left. Make sure staples are straight. Using pritt or sticky things to bind them is not recommended because the pockets usually come undone after a while. Place 2 small strips of thin double sided tape in the middle, at the back of envelope so that your hot pocket is ready to be put up in businesses.
2. Print actual flyer on plain white
paper (9 flyers per page x 100copies=900 flyers) Have them cut to an equal size
so that they are neat.
3. Put 15 flyers in each pocket (15
flyers in 60 pockets = 900 flyers) This is a great start for your 90-day plan.
STEP 2 – The best spots for Hot Pockets
STEP 2 – The best spots for Hot Pockets
§ Doctor's rooms
§ Dentist's rooms
§ School notice boards
§ Restaurants
§ Beauty salons
§ Clothing stores in cubicles
§ Notice boards at supermarkets, where agreed
§ Hairdressers
§ Office blocks on various floors, maybe you know someone who works there
§ Libraries
§ Church notice boards
STEP 3 – Script of what to say when somebody calls you.
Hi, I'm phoning about your ad.
Hi my name is___________, who am I
speaking to please?
Wait for Answer
Hi____________can I ask you a couple of
questions? GREAT!
1. How did you get to hear about me?
2. How much weight would you like to
lose?
NO PROBLEM! (Tell appropriate weight story, your own or borrowed)
A friend of mine, Melanie, lost 32.5 kilos, her 1st 16 kilos she lost in 3 months and dropped 2 dress sizes and a client of mine Peter who is 65 years old has already lost 23kg, as you know the older you are the harder it becomes to lose the weight.
3. But tell me________What is the hardest thing about losing weight for YOU?
NO PROBLEM! (Tell appropriate weight story, your own or borrowed)
A friend of mine, Melanie, lost 32.5 kilos, her 1st 16 kilos she lost in 3 months and dropped 2 dress sizes and a client of mine Peter who is 65 years old has already lost 23kg, as you know the older you are the harder it becomes to lose the weight.
3. But tell me________What is the hardest thing about losing weight for YOU?
(LISTEN)
4. Are you serious about losing weight?
5. If I can show you a programme that
is guaranteed to work, are you ready to get started today? (Answer must be YES!)
GREAT!
Okay__________What we have is 2 programmes for you to choose from:
Okay__________What we have is 2 programmes for you to choose from:
The 1st is an Economy class, the 2nd is
a first class programme.
Before I go into the programmes, I'd
like you to know that our company has been around for 27 years and we are
established as the fastest growing Health and Nutrition company in over 60
countries. The reason for this success is that our products are 100% natural,
making it safe for anyone to use and we have over 60 million satisfied clients
world wide.
You know___________there is no secret or quick fix to losing weight. You can take diet pills which are harmful and you can weigh and measure your food which is not sustainable in a busy lifestyle.
You know___________there is no secret or quick fix to losing weight. You can take diet pills which are harmful and you can weigh and measure your food which is not sustainable in a busy lifestyle.
Besides, as soon as you go back to
eating pizza and pasta the weight comes back too.
Now the beauty of our programme is that you can still eat your favorite foods but in moderation and lose weight.
Now the beauty of our programme is that you can still eat your favorite foods but in moderation and lose weight.
Okay, let me quickly run through the 2
different programmes we have:
1. The economy class is our basic
programme, which consists of our Thermojetics Herbal Beverage. You drink it 4-6
times per day, in hot or cold water, cut back on your food quantities and it
BURNS body fat, blocks your cravings and gives you tons of energy and you will
lose cm's in your problem areas.
You see, Thermojetics burns fat in the
body through a natural process called thermogenesis. Normally the only way you
can do this is by excercising. Therefore we use the tea which has a green tea
base and it helps to create energy and reduce cm's and kg's.
Remember it's also important to drink
at least 2 litres of water a day. It's that simple and it only costs R368 for
2.5 to 3 weeks supply.
2. Now the 2nd is our first class programme. This is a meal replacement programme that works much faster.
2. Now the 2nd is our first class programme. This is a meal replacement programme that works much faster.
It consists of our 4 foundation
products. A nutritional shake mix, which serves as your food to help you get
the proper nutrition. It works well for people who do not eat correctly and
busy people. Next product is a fibre and herb tablet to help with the detox but
most importantly to help maximise absorption.
The body does not normally absorb well
if it is not kept clean with enough fibre in our diets. Lastly, a multivitamin
complex and a small Thermogetics tea that I mentioned in the first programme.
Now you only drink 2-3 cups with this programme.
The first class programme works much
faster and is cheaper because you're replacing meals. It cost R688 and comes
with a shaker to help you make your meals on the go.
Oh, and just to mention, my support and
follow up to help you get results comes with the programs at no extra cost. It
is much easier to lose the weight if you have someone guiding you and
supporting for best results.
So_________If you're serious about losing that___kg's, I think you're in the right place and as I mentioned, I will be looking after you.
So_________If you're serious about losing that___kg's, I think you're in the right place and as I mentioned, I will be looking after you.
We work on a C.O.D. basis and you will have your products within 24hrs, or as soon you wish.
_______________Now which of the 2 programmes would be better for you?
(THEN KEEP QUIET- HE WHO SPEAKS FIRST
LOSES )
Take the order, remember to ask: Which flavour (tea / shake) and date of delivery or post
Take the order, remember to ask: Which flavour (tea / shake) and date of delivery or post
Be excited to help get results and make
sure you get it to them on time. Also remember your follow up procedure!!!
STEP 4 – The Appointment
STEP 4 – The Appointment
The great part is that the order would have been placed on the telephone already. If they have only ordered thermo tea, place it in a small green Herbalife bag with a protein you’re your business card and one core products flyer. This will help you upgrade client when you do correct follow up
STEP 5 – Follow-Up and Communication
If they only ordered program 1 (2xThermo), follow the same follow up procedure as you would on a full program. Find out their eating habits and listen carefully. Sometimes an upgrade to just Fibre & Herb tablets is necessary. One step at a time. After 30 days you will know their eating habits and recommendations on incorporating other products according to their needs is helpful.
STEP 6 – Customer Referrals
When results start showing: Ask them if anyone has noticed, that’s where you say: "GREAT! Do you think they would need it too? Usually good follow up will get your telephone ringing with referrals from your valued clients."
|
Excellent
Customer service, follow-up and referrals are the GOLD in your business!!
This cannot be emphasized enough! Follow Up = Fortune! |
12. Telephone Directory
Advertising
Telephone directory advertising simply means that you pay to have your name and contact details printed in the annual telephone directory for your city or region. You can open the telephone directory in most cities and towns and you will find the details for many Herbalife Distributors inside.
Here are a few points to help you to
know what to expect:
1. You will pay a fee to be able to
advertise your contact details in the directory.
2. It is something you decide to do and
then you must just leave it there and in a sense “forget” about it.
3. The calls you receive from the
telephone directory will be from people who have used the Herbalife products
before and are looking for somebody who can supply them.
4. Even though your phone will not be
“ringing off the hook”, it will bring you business. In some cases, lots of
business!
5.
It is advisable for Volume Producer A’s and Business Builders to do this and
renew it on an annual basis. You should view it as an additional activity that
just quietly lies there in the background working for you when people out there
are looking for a local Herbalife Distributor.
13. Local Newspaper
Advertising
Similar to telephone directory advertising, this is an activity that you decide to do for at least a 90-day period. The most widely used ads are the ones that simply say Herbalife upfront with contact details. It is also the kind of activity that is intended to let the marketplace know that you exist and you will in most cases get calls from people who have used the products before.
In a sense, your expectation should be
similar to telephone directory advertising. There are just some differences
that we should highlight for you:
1. Over a period of a year, you will
pay more for newspaper advertising compared with telephone directory
advertising. Newspapers charge on a “per insert” basis.
2. If you decide to go into a main
local newspaper, you will have exposure to a good proportion of the population
in your city or town or region. However, you could also advertise in one or
more of the weekly “freebie” newspapers that many cities and towns have and
this would localise your exposure.
14. Faxing
There are two types of faxing that you
can do and we will explain both here as well as list the benefits. You can
either take fax numbers from your telephone directory or you can order the
official fax directory from Telkom which has fax numbers for the whole country
in it.
Home faxing:
This is when you personally send faxes from your home phone/fax or computer.
Benefits:
Can be free – if you subscribe to the
Telkom “Closer” contract and if you do all your faxing after 7pm.
Alternatively, you can buy a computer
programme that will enable you to create lists of fax numbers to be sent
“automatically” by your computer. If you set it to send faxes from 7pm in the
evening with your Closer contract, this method is free.
Concerns:
It is difficult to get to the numbers
you should be doing when you do it manually from home.
What are the numbers you should do?
Goal = to do 300 faxes per day
You should be doing a bare minimum of
200 faxes per day when doing it from home as a part time person. However, you
will get much better results if you can get your number up to 300 per day.
What are the ratios you can expect?
It does vary somewhat, but we can tell you that for every 1000 faxes you successfully send out, you should get about 5 -10 responses. If you do the activity consistently for 90 days, you will get customers from it. When you first get started, your ratios may be very low – maybe around 1-2 customers from every 10 responses, but with more experience and confidence it will get better and then you can expect to get 4-5 customers from every 10 responses you receive.
How consistently should you do faxing?
As with any activity, you need to be consistent. This means you must do your faxing 5 days per week, every week for 90 days.
Where do you get the fax numbers from?
Telephone directories!! Whenever you go
to different cities, make sure you get a directory for that city so that you
can build up your data base of fax numbers. Many people who do faxing, get
students to type up fax numbers on excel sheets, so that they’re ready to use.
It is up to the individual to decide what to pay a young person for doing a job
like this…….OR…..do it yourself.
TASKS:
1. Finalise your Plan
of Action for Retailing and getting Customers
Choose the activities that you will do, complete your Retail Plan of aAction Commitment form on pages 24 and 25 in your New Distributor Programme File and fax a copy to your mentor.
2. Get into ACTION
immediately
There is no other way to say this…..we can teach you all the information in the world, but if you don’t get straight into doing serious ACTION and ACTIVITY now, your business will stand still. The more you do, the faster you will learn! Its ok to make mistakes, we all did and still do! So get started right now!
3. Complete all your
taskes so that you can… Claim your Prize!!!
Congratulations !!
Well Done!! You are a STAR!!
Well Done!! You are a STAR!!

Once you can sign off that you have
completed Steps 1 – 5 of the New Distributor Programme and all your tasks are
“done & dusted” – this includes completing your 7 Getting Started Telephone
Training calls – you will receive YOUR Surprise Bonus Package in recognition of
your commitment to your dreams and goals!
It is a great achievement to follow and DO the steps, so once you have done it, your Mentor can’t wait to send your special bonus to you!
It is a great achievement to follow and DO the steps, so once you have done it, your Mentor can’t wait to send your special bonus to you!

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